"It is a very sad thing that nowadays there is so little useless information."
Oscar Wilde, 1854-1900
Old Oscar was before his time, certainly, but he could never have predicted the "information age" and the wealth of (mostly useless) data that came with it. The internet and its facilitators like Google are wonderful tools for researchers, but they usually return so much useless information that it's hard to find the data that might be relevant.
For instance, say you're developing a new pamphlet to encourage vegetarianism and you want to know what motivations drive people in that direction. Search Google for "vegetarian motivations" and you'll get more than 1.7 million hits. Some links may lead to useful information for creating your new literature, but I bet at least a million of those hits will be "useless."
By contrast, the HumaneSpot.org database is based on a much smaller data set than Google, but is also more relevant and precise. The same search on "vegetarian motivations" returns 62 hits from our database. What's more, all of these 62 items have been hand-coded and include abstracts written by people who understand animal issues. Many of them also have the original research reports attached.
We don't recommend giving up Google, of course (perish the thought!), but we do suggest giving HumaneSpot.org a try before resorting to the "shotgun" approach that is the world wide web. We think you'll find something both interesting and relevant to your work. And while our focus is on quality rather than quantity, the HumaneSpot.org database currently has more than 400 research studies, and we're adding more all the time.
That's why we call it the world's most comprehensive database for animal advocates, and it's getting more comprehensive by the day. So log in, go to "Research Database," and start the search for your H-Spot today.
And if your Googling happens to turn up any opinion and behavior research on animal issues that we don't already have in the HumaneSpot.org database, please be sure to let us know. Just visit our database item submission page and fill in as much or as little information as you like.