HRC Research Primer: Opinions Regarding Farmed Animals



This primer summarizes the available research regarding public attitudes toward farmed animals, with emphasis on the United States.

The Bottom Line: Approximately 10 billion land-based animals are killed for food each year in the United States. However, there is significant and growing public awareness and support for improved farmed animal welfare conditions. Public opinion research studies find substantial concern for farmed animals, as well as a willingness of consumers to act upon these concerns. Additionally, depending on the study, from 10% to over 50% of consumers are willing to pay higher prices for more “humanely” raised and slaughtered animal products.

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