External Resources


The research database includes a variety of useful resources such as links to external journals, articles, and websites. Start exploring the resources below. Or if you prefer, you can conduct an advanced search of our external resources.

Smart Chart 2.0

Billed as "an interactive tool to help nonprofits make smart communications choices," Smart Chart 2.0 is available as a guided, step-by-step online form or as a downloadable PDF file. The tool can be helpful to organizations at the beginning and evaluation stages of a communications campaign.

Spitfire Sparks

by Spitfire Strategies
An archived collection of tools, news, and recommended resources from Spitfire Strategies, a leader in nonprofit communications. The recommendations cover a wide range of resources for nonprofit organizations engaged in strategic planning, public communications, and education campaigns.

Research in the Social Marketing Process

by Nedra Kline Weinreich
A four-part article that describes the basics of research in support of social marketing. The article covers topics from research planning to materials development and testing to evaluating research efforts.

Integrating Quantitative and Qualitative Methods in Social Marketing Research

by Nedra Kline Weinreich
A somewhat technical article on the nature of quantitative and qualitative research and why an integrated approach using both is needed to support effective social marketing campaigns.

Strategic Communications Audits

by Julia Coffman
An overview of "strategic communications audits," which are a systematic assessment of an organization’s communications practices. This article is intended for nonprofit organizations "that want to better understand strategic communications audits and the main steps involved."

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