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Advocacy Strategies

 

Mercy for Animals’ Preliminary Study of a Key Demographic

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To further explore the individual preferences of the young female demographic, Mercy for Animals commissioned the HRC to conduct a study on the topic in February 2013. HRC worked with a third party data collection company to gather responses from a representative U.S. sample of 400 individuals. The movement has an interest in acting as a support for those who are naturally interested in vegetarianism and veganism, and this study relays some insights into how to do so.



What Came Before Video Ad Comparisons Report

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This study examined how effective a number of factory farming videos were in inspiring individuals to click to order a vegetarian starter guide. Study participants from two populations—young women and a more general sample that skewed younger and female—were directed to the videos using online advertisements. The results show a noteworthy difference in the effectiveness of the videos in motivating individuals to want to move toward vegetarian eating.



Animal Agriculture Alliance Report: Animal Rights 2013 National Conference

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This report presents an overview of the 2013 Animal Rights National Conference from the perspective of several Animal Agriculture Alliance staff members. The document summarizes a large portion of the conference’s presentations, though offers little analysis except a brief conclusion on what AAA perceives to be the movement’s main strategies, target demographics, future goals, and impact. To the extent that the report is an accurate representation of the conference, its summary of key points of strategy as discussed by movement leaders is of use for advocates.

Changing Vegan Advocacy from an Art to a Science

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In this essay, Nick Cooney argues that if testing can be used to sell products, win elections, and spare human lives, it can also be used to save the lives of animals. Indeed he argues that the movement has an ethical obligation to use direct testing and research to guide its vegan advocacy work.



Animal Tracker - Year 6

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This report summarizes results from Year 6 of the Animal Tracker annual survey of U.S. adults regarding attitudes and behavior toward animals. The first survey (Year 1, 2008) included 16 questions; a subset of five of these questions was repeated in Year 3 (2010) and again in the current year (Year 6, 2013). In summary, the most recent survey finds that, while there is limited knowledge of animals other than companions, most people believe it is important to protect all animals. The perceived impact of animal advocates is modest, but most people hold favorable attitudes toward animal protection and support advocacy goals.

Community Partnering as a Tool for Improving Live Release Rate in Animal Shelters in the United States

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Community collaboration and a reliance on standardized data collection and reporting was shown in this research to significantly increase the proportion of companion animals who make it out of a shelter alive. The study focused on six communities that participated in the American Society for the Prevention of Cruelty to Animals Partnership program. The average live release rate for these communities during the five years of the study increased by an average of 62%.



Animal Rights National Conference 2013: Trading Speculation for Science

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Identifying trends in the animal protection movement is never easier than at the Animal Rights National Conference. HRC was in attendance this year to take the pulse of research happenings on the ground where a shift towards a greater interest in research, measurement, and strategy was palpable, particularly as it related to vegan advocacy.



Unpatients: The Structural Violence of Animals in Medical Education

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This article focuses on the use of animals for physician training. The author, a medical student, details his experience with a live dissection lab and his opposition in response. He argues that dissection is indefensible from both an ethical and scientific standpoint and offers insight into ways to counter this type of institution violence against animals.



The Politics of Animal Rights Advocacy

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In this article, author Kim Stallwood argues that animal advocacy should be approached as a public policy issue. He offers an evaluation of the animal protection movement and its strategies, and concludes that the movement’s emphasis on personal lifestyle choice is inadequate and that it would benefit from a long-term strategy that brings animal protection into the realm of mainstream politics.



Resisting the Globalization of Speciesism: Vegan Abolitionism as a Site for Consumer-Based Social Change

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In this essay, author Corey Lee Wrenn discuses how animals are impacted by globalization. She argues that their increasing use is one of the most serious consequences of globalization and requires dedicated attention. Wrenn presents vegan abolitionism as a way to counter this phenomenon and also discusses what she refers to as the “utopian” and “pragmatic” approaches used in the animal protection movement.



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