This study compared length of time to adoption and adopter profiles of dogs adopted from a shelter to dogs adopted from a foster home program. Fostered dogs took longer to adopt, but returns were lower. The majority of foster dog adopters first learned about the dog online, while shelter adopters first learned through a visit. Foster dog adopters also took more time to think over the adoption decision, and came from a broader area than in-shelter adopters.
Gender, Class, and Social Movement Outcomes: Identity and Effectiveness in Two Animal Rights CampaignsSubmitted on Jul 15, 2014 (Original item from 1999) Advocacy Strategies | Entertainment Animals | General Animal Protection | Wildlife and Exotics
This study explores how gender and class impacts the interactions of animal advocates with their target audiences. The same advocacy group established more credibility and impacted more opinions with circus patrons than with hunters. After conducting in-depth interviews with all participants, the author found the circus was a relatively gender-neutral context, but that hunters saw themselves and hunting in stereotypically "male" terms (rational, scientific, outdoorsy, physical), and further, dismissed advocates in stereotypically "female" terms (over-emotional, uninformed, urban).
Is the target audience for your campaign "everyone"? More is better, right?
In the first of two installments, HRC co-founder and non-profit marketing specialist Anthony Bellotti discusses why that isn't an effective approach.
Dispelling Myths about a New Healthful Food can be More Motivating than Promoting Nutritional Benefits: The Case of TofuSubmitted on May 13, 2014 (Original item from 2013) Advocacy Strategies | Diet and Nutrition | General Animal Protection | Vegetarianism and Veganism
This study explored factors in the use of tofu. The study target group was young women, who, it was assumed, were or would become the "nutritional gatekeepers" that purchase and prepare most of the food for their households. Participants were surveyed on their reactions to positive (facilitator) and negative (barrier) statements about tofu. Negative ideas were found to have more impact on whether they used tofu. Researchers suggest that dispelling these "barrier" concepts may most effectively promote tofu consumption.
The HumaneSpot.org animal research database is a great resource for advocates to back up their positions in campaigns, and learn the best techniques to reach their audience. But what distinguishes a credible study? And what does all that technical statistical language mean? This article discusses the general concepts behind research, the sections of a research report or journal article, and what to look for in a well-constructed study.
HRC has been working with advocacy groups and individual advocates for more than 12 years to help them maximize the impact of their work for animals. Along the way, we’ve learned a few things about effective animal advocacy as well as the common mistakes that many advocates make. Learn more about those mistakes and how to avoid the same pitfalls yourself. Your advocacy will be improved and the animals will appreciate it.
There has been a recent groundswell of interest in the different ways that introverts and extroverts process information and socialize. An understanding of these differences can improve self care, campaign planning, and internal communications among animal protection advocates.
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