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Farmed Animals

 

What Came Before Video Ad Comparisons Report

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This study examined how effective a number of factory farming videos were in inspiring individuals to click to order a vegetarian starter guide. Study participants from two populations—young women and a more general sample that skewed younger and female—were directed to the videos using online advertisements. The results show a noteworthy difference in the effectiveness of the videos in motivating individuals to want to move toward vegetarian eating.



Animal Agriculture Alliance Report: Animal Rights 2013 National Conference

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This report presents an overview of the 2013 Animal Rights National Conference from the perspective of several Animal Agriculture Alliance staff members. The document summarizes a large portion of the conference’s presentations, though offers little analysis except a brief conclusion on what AAA perceives to be the movement’s main strategies, target demographics, future goals, and impact. To the extent that the report is an accurate representation of the conference, its summary of key points of strategy as discussed by movement leaders is of use for advocates.

Factory Farming and the Price of Meat

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While factory farming reduces costs to the meat industry, this piece reveals that there is no strong evidence that it passes along those savings to consumers of chickens and pigs. This post provides critical information against the widely accepted belief that factory farming is essential for keeping meat affordable.





Animal Tracker - Year 6

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This report summarizes results from Year 6 of the Animal Tracker annual survey of U.S. adults regarding attitudes and behavior toward animals. The first survey (Year 1, 2008) included 16 questions; a subset of five of these questions was repeated in Year 3 (2010) and again in the current year (Year 6, 2013). In summary, the most recent survey finds that, while there is limited knowledge of animals other than companions, most people believe it is important to protect all animals. The perceived impact of animal advocates is modest, but most people hold favorable attitudes toward animal protection and support advocacy goals.

Religious Slaughter: Evaluation of Current Practices in Selected Countries

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This article reviews the procedures involved in the religious slaughter of cattle, sheep, goats, and poultry in a number of countries. On-site visits to slaughterhouses were used to assess variations in practices (handling, restraint, stunning, neck cutting, bleeding, etc.) as well as signs of pain and distress in the animals. The results showed a number of differences in the application of religious slaughter methods.



Results from First Humane Education Survey Spring Semester 2013

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This webpage summarizes the results of a survey of those who attended a humane education lecture in one of several states. The survey, which is not without its limitations, touched on a variety of topics including diet change in response to the lecture, perceptions about the ability of different farmed animals to experience emotions, the most interesting and influential materials used in the lecture, and barriers to adopting a vegan diet.



To Inspect, to Motivate - Or to do Both? A Dilemma for On-farm Inspection of Animal Welfare

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Animals raised for food are afforded only minor protection against harm, and what little regulations are in place are only useful if they are properly monitored and enforced. This article explores what the authors refer to as “a central dilemma” within the field of animal welfare inspection; that is, whether inspectors should check simply for compliance or if they should dialogue with farmers to motivate them to improve their practices.



Invited Review: Sustainability of the US Dairy Industry

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This article presents a review of the sustainability of the U.S. dairy industry, particularly in light of its intensification in recent decades. The piece is authored by scientists from a variety of backgrounds who conclude that the industry is not well positioned to adapt to the changing environmental and social landscape. They point to five specific areas of weakness: 1) climate change, 2) globalization, 3) integration of societal values, 4) multidisciplinary research initiatives, and 5) the fast pace of scientific and technological innovations. Of interest to advocates is what the authors refer to as: “the growing divide between industry practices and public perceptions, resulting in less public trust.”

The Need to Include Animal Protection in Public Health Policies

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This opinion piece argues that while improving the treatment of animals in not on the radar of public health officials, it should be. The author points to the intersection between animal welfare and emerging infectious diseases, as well as two other less commonly acknowledged connections: 1) medical research (namely the poor predictability of animal testing), and 2) domestic violence (given its frequent connection to animal abuse). The author offers suggestions for improving public health strategies to take these concerns into account.



The Future of Meat: A Qualitative Analysis of Cultured Meat Media Coverage

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In this study, the authors explore how the print media in the U.S. and the EU portray stories on the topic of cultured meat (i.e., in vitro or lab grown). There is a discussion on typical themes in news stories on the topic (benefits, livestock production problems, skepticism, etc.) as well as commonly cited sources (most notably proponents of cultured meat, including academics and PETA). Advocates looking to create public acceptance of cultured meat will be interested to know how the media is presenting the issue to consumers.



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